Advantage™ revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and color by 80%.Īdvantage™ revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.Įffective removal of sebum at the root for visibly cleaner hair with less residue Based on a unique PVP chemistry, Ashland’s patent-pending advantage™ revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous.

Many of today’s dry shampoo formulas are based on older starch-based systems and have not met the expectations of consumers… their hair is left looking lifeless, dull, less refreshed, and in some cases just as greasy.Īdvantage™ revive polymer brings a much-needed refresh to the dry shampoo category.

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